.project: corporate visual identity / concept
.client: Izol Plastik
Section offers preview of rather complex work for a company producing variety of chemical products. There was a demand to develop a simple visual concept which could later on cover all company's branches as well as brands and products. Logotypes were built upon the idea of development and with the notion of modularity. Hence, the characteristic mark of “IP” is mapped on a expanding sphere with the names of company's divisions added on the side of the main mark.
The main idea of sphere as the area to map other information – name, tennis ball etc. - proved to be fruitful when this politics was applied in core as well as bordering activities of the company. With geometric type and system for accurate color assessment design refers to strictly modernist aesthetics.
Izol-Plastik
